2025上海安高申陇院售楼处电话-(安高申陇院售楼处)2025楼盘详情-安高申陇院最新房价-首页网站-户型配套
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安高申陇院售楼处电话：400-8558-224✔✔│安高申陇院官方售楼处地址发布：上海闵行安高申陇院官方售楼处电话400-855-8224
➤贵宾热线〢欢迎咨询〢提前预约可享内部优惠〢➤
咫尺徐汇 2公里直达中环
徐闵热门红盘
「安高申陇院」
闵行热门板块梅陇
建面约107-170㎡3-4房
配置下沉式庭院、泳池、会所等
均价76822元/㎡！
还有少量房源可直接选！
安高申陇院（别名申陇名邸）是位于上海市闵行区梅陇镇的高端住宅项目，定位改善型需求，以突出的产品力和区位优势成为2025年上海楼市热点。核心信息综合如下：安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
一、基础信息
位置：闵行区梅陇镇，东至梅富路、南至梅南路、西至集心路、北至01-26-02地块3。
轨道交通：距离地铁15号线景西路站直线约500米（需建桥连通），规划四轨交汇，毗邻沪闵高架、虹梅高架等主干道
开发商：安徽交控集团旗下高速地产&安联公司联袂开发，具备千亿国企背景。
二、销售与市场表现
价格：备案均价 76,822元/㎡（2025年6月批次）3，总价区间约810-1287万元/套。
销量：
2025年上半年累计成交375套，位列闵行区销售金额第一、上海商品住宅销售套数TOP9
四批次（2025年6月加推）推出252套房源（建面89-169㎡），截至6月末剩余少量170㎡房源
热销原因：高性价比（对比徐汇板块11万+/㎡价格）、实景示范区兑现、闵行本地改善+徐汇外溢客群支撑
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
三、产品亮点
社区设计：
主入口打造95米城市展面，配备归家风雨连廊串联会所与景观轴
园林采用“一园两轴九境”理念，多层次植被布局
会所配套：
约1700㎡下沉式海派双泳池会所，含健身房、棋牌室、影音室等
户型装修：
主力户型：107㎡/128㎡/170㎡三至四居，全明通透“飞机户型”设计。
层高3.05-3.1米，支持中央空调+地暖。
精装标准：日立中央空调、博世厨电、杜拉维特卫浴等一线品牌
四、工程与交付
工程进度：2025年7月初6号楼主体结构封顶，规划14栋住宅（含保障房）
交付时间：待公布
五、配套资源
教育：邻近闵行区实验小学、莘松中学（注：期房不承诺学区）
商业：依托梅陇新中心规划，未来形成区域商业地标。
总结
安高申陇院凭借国企背书、实景呈现的品质细节及中环旁稀缺区位，成为闵行改善市场的标杆项目。其热销印证了产品力对购房决策的核心影响力，适合追求品质生活的改善型家庭关注
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
看房请提前致电预约，可享受内部渠道优惠！联系销售人员获取最新一房一价表，官方售楼处最新优惠底价！开发商官方销售人员将详细介绍每个户型的独特设计和优势，带您参观样板间，感受精装修的品质和温馨氛围。您还可以了解周边配套设施，包括高端购物中心、优质学校和便捷交通网络，让您的居住体验更加完美。
闵行主城片区中部板块规划
01
提前兑现！闵行梅陇“好房子”的范本，来了！
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
好的住宅不只停留在图纸和宣传里，真正的信任感，来自于落地后的呈现。在安高申陇院，“看得见”本身，就是底气。
项目由安徽交控集团旗下的高速地产与安联公司联合打造，品牌深耕核心城市多年，作品遍布京沪深和长三角。
作为“院系”焕新之作，安高申陇院再次用实景回应市场关注，从建筑立面到园林场景，从归家动线到配套空间，每一寸实景都体现了开发者对“品质兑现”的高度重视。
近期，项目邀请已购业主优先参观示范区，收获了高度认可，这份来自市场的认同，也进一步印证了产品的真实力。
★建筑立面
一个项目的气质，往往从建筑尺度中最先显露。
安高·申陇院整体容积率约2.0，13-16层住宅，局部连廊设计，楼栋间距达30-50米，这样的布局不仅带来了更充分的采光和通风，也保证了邻里之间的舒适距离。
立面则选择了真石漆、铝板、石材、玻璃等材质勾勒出的干净线条，干净却不单调，是那种“经得起时间看”的建筑表达。安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
外立面效果示意图
★社区大门
作为仪式感的第一步，大门往往决定了归家的情绪。
安高·申陇院主入口已呈现实景，约95米的西大门，确立了一种温和却有力的空间秩序。
主门两侧采用黄古铜饰面，融合细纹处理，配合深色亚光奢石，低调而又奢华。
穿过大门，便能看到安高·申陇院巧心设置的照壁，中国黑石材，插缝青白石材的设计，带来隐约山水的意象，在光影变化中呼应现代金属门扇的沉稳。
不是喧哗的视觉刺激，而是克制、稳重的迎接方式，为每天归家的情绪做好铺垫。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
示范区实拍图
此外，安高申陇院还打造风雨连廊，仿黄铜做旧纹理艺术金属廊架勾勒出利落线条，搭配黑金沙石材的定制景墙+福鼎黑石材地面，让归家更具尊崇感。
同时，项目还在此增加了新西兰灰整石流水景观，以达到移步异景的效果，当暮色降临，风雨连廊将归家仪式化作一场光影巡礼。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
★园林景观
园林，是社区重要的“公共生活界面”。
在高频使用的日常里，真正能让人留下的，是一段值得慢行的小路，一处愿意多待几分钟的空间。
安高·申陇院的景观体系，以“一园两轴九境”为基础框架，打造出可停留的园林空间。
整体通过乔木、灌木、地被的多层次布局，形成自然的植物韵律，让季节流转成为人的日常动线。这里的绿意，不只用来观赏，还是渗透到生活缝隙中的一部分。
★下沉式会所
在安高申陇院，会所不只是身份的象征，更是一种被体贴照顾的生活半径。
项目地下车库与会所光厅相通，驱车归家，驶入地下车库后，步行几步便可穿过光厅直达会所。工作日下班后的生活节奏，在归家的一刻自然而然地切换至休闲模式，不必绕路、不受风雨打扰，把惬意融进每一次回家的动线里。
约1700㎡的下沉式会所，巧借6米高差，构建出错落有致的多维空间，约10米高的落地玻璃通透大气，搭配金属线条，在阳光下熠熠闪耀，呈现现代感与艺术感。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
要呈现这种具有艺术性的空间美学，背后是高昂的工艺成本。
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
步入会所，仿佛穿越进一座精心雕琢的生活艺术馆。
从吊灯到地面大理石拼花，处处皆可见优雅玉兰纹样的灵动绽放。中心大堂悬挂的四瓣玉兰花吊灯，寓意“四合如意”，地面大理石拼花与灯光柔美呼应，海派的精致与典雅被演绎得淋漓尽致。
连中厅圆桌，亦采用豪华游艇级别的工艺，融合梧桐与碳复合材质，承载着海派文化生生不息的精神内核。
沿着雕塑感旋转楼梯而下，来到会所的主功能区。首先映入眼帘的是水吧休闲区——渐变艺术玻璃组成的水吧顶部，宛如一朵海上繁花，在柔光映照下，流光溢彩。
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
坐在窗边，透过巨幅玻璃，可瞰山石瀑布与珍稀绿植，仿佛置身都市森林深处，与家人共享一席午后阳光与下午茶，慢品生活的从容与雅致。
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
此外，会所泳池、健身、会客等功能一应俱全，解决全龄段休闲需求，全龄共享的功能设置，回应的是生活的多样化需求：
泳池采用成人、儿童双泳池分置，在一定程度上降低了风险，有了更加安全的保障。
成人池舒展畅游，儿童池低浅安全，让孩子们假日放电撒欢，尽情嬉戏。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
示范区实拍图
健身房内配置品牌健身器材，从力量训练到有氧拉伸，满足各类健身习惯。独立更衣室、汗蒸房这种泳池附属功能，项目也贴心做了完善。
示范区实拍图
全景瑜伽室自带慢节奏气场，配备品牌瑜伽垫，为身心留白，打造一个心灵沉淀的静谧角落。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
台球室与棋牌室藏于一隅，球杆轻敲，牌声清脆，是好友之间默契较量的赛场，也是长辈们茶余饭后轻松叙话的温情据点。
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
更令人惊喜的是，水吧休闲区后方，专为儿童打造了趣味游乐区，设有泡泡池、植物认知区及儿童读物角，从游戏到学习，处处藏着成长的快乐。
示范区实拍图
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
而家庭聚会、私享派对的需求，也可以在会所的影音室一一满足：KTV、影院设备一应俱全，轻松切换社交与私享的生活场景。
安高申陇院会所，不仅是空间的延伸，更是生活质感的凝聚。真正做到，让每一次归家，不止于归心，更是一场身心的沉浸之旅。
02
好房子认准质价比！约74239元/㎡均价！
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
如果说示范区呈现的是项目的“面子”，那么户型设计，就是藏在生活深处的“里子”。日复一日的日常起居，最终都会回到平面布局的每一寸推敲里。
1）建面约107㎡三室两厅两卫
标准的飞机户型，南北通透，是这套户型的基础配置。三开间朝南，配合大面宽的窗面，通风采光俱佳。
主卧为套房设计，兼具独立卫浴与收纳，既满足功能所需，也保有私密边界。
厨房与餐厅相连，动线顺畅。整个户型空间利用几近零浪费，功能与尺度兼顾，紧凑而不局促，尤其适合刚需改善型家庭。
建面约107㎡户型图
实体样板间实拍图 以交付为准
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
情景样板间实拍图 以最终交付为准
2）建面约128㎡四室两厅两卫
四房布局，让这个飞机户型在功能规划上显得更为从容，不论是多孩家庭，还是需要一间书房、影音室的二人世界，都能找到各自的空间。
横厅设计贯穿客餐厅，视野开阔，连接宽景阳台，不仅带来更强的采光和通风体验，也自然延展了生活的边界。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
建面约128㎡户型图
入户门锁采用凯迪仕五合一智能门锁，全屋选用华为智能家居系统，日立中央空调、地暖双联供、百朗新风系统等三件套一应俱全。
厨电方面，配备国际一线品牌博世四件套（三眼灶台、壁挂式侧吸油烟机、15套大容量洗碗机、蒸烤一体机），更亮眼的是，安高申陇院还在厨房还配了日立厨房空调，相比市面上常用的凉霸，厨房空调的成本更高，它可以快速调节温度，即便是夏天也可以轻松享受烹饪的乐趣。还可以过滤空气中的油烟和异味，保持厨房空气清新，降低油烟对人体健康的影响。水龙头和水槽则选用了科勒。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
实体样板间实拍图 以交付为准
卫生间选用杜拉维特卫浴及汉斯格雅花洒，同时主卫还贴心配备了美妆冰箱，有助于延长化妆品的使用寿命。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
当然，安高申陇院的奢装标准，远不止于此。
进门的独立玄关，带通顶玄关柜交付，柜板是实木贴皮饰面，柜内还设有除臭精灵，功能分区细致，回家第一时间完成物品收纳盒鞋帽更换。
地面通铺希腊灰简一密拼瓷砖，使客餐厅和厨房在视觉上形成一个整体，开阔空间的同时，高级感十足。
实体样板间实拍图 以交付为准
情景样板间实拍图 以最终交付为准
客厅和卧室无主灯设计，再叠加弧形吊顶，既打造了柔和、温馨的氛围，又能保证较好的视觉空间感。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
情景样板间实拍图 以最终交付为准
真正的改善，不止于简单的豪，而是帮助业主完成居住价值、身份价值全维越级，这在安高申陇院，都能感受到。
更为重要的是，安高申陇院的价格非常抗打，三批次均价约74239元/㎡。
去年11月上海第7批次土拍中，闵行梅陇01-28-01a地块，以18.49%的溢价率成交，约4.87万/㎡的楼板价刷新梅陇纪录。
没有联动价限制，未来新房或将破8万/㎡，价格只会越来越高！
相比之下，安高申陇院性价比拉满。
03
好房子配好地段！梅陇手握稳赢牌面…
当然，好房子，不仅是对品质的选择，更是对城市高位资源的占有。
安高申陇院所在的梅陇芯，正以“交通+教育+商业+生态”的四维动能，书写板块价值跃升的加速度。
安高申陇院交通示意图，数据来源百度地图
住在安高申陇院，地铁、自驾出行都很便捷。
项目周边有已通车的15号线、机场联络线，待到梅富路南侧跨河道的桥建造完成，从安高·申陇院到15号线景西路站约700米，妥妥的地铁盘。（直线距离，数据来源百度地图）
虹梅路高架直插中环外环，可快速触达徐家汇和前滩。
此外，项目周边还有19号线（在建中）、23号线（在建中）、机场联络线，未来4轨交汇，这里将成为一个全新的上海南部重要枢纽。
如今梅陇的商业已经非常成熟，项目周边有兴梅路尚乐坊、绚荟城、海梦一方、麦多生活广场等等。
如果把目光放长远，你会发现周边还有四大TOD布局环绕，无论是日常消费还是购物都有的选。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
安高申陇院附近商业示意图
提到闵行，就离不开教育强区这个概念。
安高申陇院周边有丰富的教育资源，文化底蕴非常厚，例如办学时间已达119年的闵行区实验小学(景城校区)以及录取率优秀的莘松中学(兴梅校区)。（最终学区划分仍以交付后教育主管部门公示为准）
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
安高申陇院附近学校示意图
此外，梅陇还拥有市区少有的绿色生态配套，梅陇生态公园、莘庄梅园等环伺，给安高申陇院业主带来静谧的生活环境。
梅陇生态公园示意图
除去醇熟的配套，安高申陇院所在的梅陇板块，正处于价值爆发前夜。
在闵行主城片区中部板块单元规划中，梅陇已经从“社区中心”被提升至“地区中心”，特别是梅陇中部区域被提升为闵行4大地区中心之一。
自此以后，梅陇与莘庄城市副中心、七宝地区中心、虹桥地区中心一样，成为整个南部中环极具发展潜力的板块。
根据现有的规划，安高申陇院周边有约400万方商业、办公规划会落地。
这一系列规划意味着产业爆发，大量人口导入，产业与人口的双重循环导入，将持续吸引中高净值人群定居，安高申陇院的价值属性将进一步拉满。
写在最后：
从城市演变逻辑看，越核心的位置越能抵御周期波动，越稀缺的资源越能穿越时间考验。
梅陇芯的今天，正是改善家庭入场的关键窗口期。
安高申陇院，正在重新定义闵行梅陇人居范式，此次实景示范区的公开，更是让“好房子”从蓝图走进现实。
安高申陇院售楼处电话☎：400-8558-224✔✔✔【预约☎】
上海闵行安高申陇院官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）
Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。
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