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项目基础档案

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看房请提前致电预约，可享受内部渠道优惠！联系销售人员获取最新一房一价表，官方售楼处最新优惠底价！开发商官方销售人员将详细介绍每个户型的独特设计和优势，带您参观样板间，感受精装修的品质和温馨氛围。您还可以了解周边配套设施，包括高端购物中心、优质学校和便捷交通网络，让您的居住体验更加完美。

销售均价：精装17000/㎡，毛坯14000/㎡

楼层：17-25层

容积率：2.3

绿化率：35.7%

得房率：78%

总户数：1135户

️停车位：1441个（全人车分流）车位配比：1:1.12

交房时间：预计2025年6月

交付标准：全屋精装交付、赠送美的中央空调、除霾新风系统

物业公司：绿城物业

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昆山中柏湖滨铂悦：城市中的诗意栖居

近期，昆山有一个项目终于亮相了。

就是中柏 “湖滨铂悦花园”。

这是一个尚未开放，等候者便已汹涌的宝藏项目。

从城市维度上来说，“环沪首排”、“苏沪C位明珠”的张浦，创造的置业热词为市

场津津乐道。但这被评价为“天赋惊人”的宝藏高能板块，却由于一直没有领军

hao宅标杆项目，而略显低调沉寂。湖滨铂悦花园售楼处电话☎：400-8558-224

湖滨铂悦花园售楼处电话☎：400-8558-224从项目维度上来说，这是昆山张浦首个精装hao宅项目，不仅碾压张浦昆山一

众住宅，放到上海环沪置业板块来说也是“天花板”的存在。

因此，当湖滨铂悦花园拉开了它神秘的面纱——“爱在湖滨·共品宋韵”的宋式

美学示范区惊艳绽放，人气风头一时无二，昆山高净值人群，终于等到了这张

改善置业的“入场券”。

那么湖滨铂悦花园，真的会是拉开张浦楼市更强一轮活力爆发的触发点吗？

▲效果图

昆山“顶hao圈”

一颗明珠诞生

2023年2月11日，美轮美奂的建筑、奢华的星级大堂……在昆山张浦湖滨铂悦

花园宋式美学示范区，一切都以一种前所未有的真挚呈现在世人面前。

▲示范区实景图

这些项目都以卓越的产品力、运营力、资源整合能力赢得了市场的青睐，而这正是中柏逸德通过多年积淀形成的核心竞争力。湖滨铂悦花园售楼处电话☎：400-8558-224

2021年，中柏逸德在昆山张浦连续获得两个地块，湖滨铂悦花园正是其中一个项目，它也凝聚了中柏对生活方式的重新思考和定义，开发商不讳言，湖滨铂悦花园要做的就是昆山南的标杆。

湖滨铂悦花园售楼处电话☎：400-8558-224

湖滨铂悦花园售楼处电话☎：400-8558-224

湖滨铂悦花园

确实做到了昆山南的太多“唯一”。

首先是项目西侧规划中的振苏湿地公园，它就如同虹桥高尔夫对于古北壹号、世纪公园对于联洋国际住区一样，对湖滨铂悦花园的整体高端定位意义非凡。

根据《昆山市城市总体规划（2016-2030）》，昆山市将沿吴淞江规划建设由六座大型生态公园构成的“大型生态廊道”，振苏湿地公园（规划）的体量为六大生态公园之首。

未来湖滨铂悦花园的业主打开窗就可以臻藏这片蓝绿交织、浮光跃金的美丽风光。

“这就是一块具有豪宅相的土地。”设计团队看到项目地块时这样感慨。

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建面约100-130㎡的三房/四房，兼具功能性与尺度感。南向3-4开间让起居空间变得非常宽绰；IMAX级的宽境横厅，正好将窗外湿地公园和社区美景一览无遗；LDK客餐厅厨房一体以及主卧套房的设计，都非常气派。

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之前只在高端豪宅中才能见到的“电梯专享门厅”，在湖滨铂悦花园却是标配。

它意味着打开电梯门后就是一个独立的“外玄关”，可以放置鞋柜、挂衣杆等，打破了必须室内做玄关入户的弊端，也完全避开了公共部位的嘈杂，能保护居家隐私；而通过“智能梯控”也可实现刷卡到层、电梯召唤等功能，家门口就是电梯门，无形中增加了业主专属的“尊崇感”。

湖滨铂悦花园售楼处电话☎：400-8558-224

湖滨铂悦花园将是区域内首个精装交付项目，这同样也出自于中柏逸德对卓越品质的追求以及打造美好人居生活的信念。

交付即入住，不用再忍受长期此起彼伏的装修噪音及环境污染。整个社区的环境会变得更加安宁、祥和，这才是生活该有的样子。为此，开发商聘请了全球知名专业团队来设计，选择了国内外成熟的精装修家居品牌，你完全不用担心装修时“踩坑”，更无需担心后续的维护问题。除此之外，湖滨铂悦花园精心打造“十大科技系统”，包括中央空调、新风系统、人脸识别、生物识别门锁等，基本等同在上海等城市的高端住宅精装标准，为业主带来更奢享的居住体验。

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湖滨铂悦花园所在的张浦，是昆山重点发展的南部新城核心，在政府巨资投入下，城市能级不断提升，目前已形成以“德国工业园”为核心的产业引擎和成熟便捷的生活配套，未来规划也正加速兑现中。

项目距离高铁昆山南站直线距离仅约6公里，规划中的K1线，预计将从项目东侧经过，成为联通南北的轨道交通主干线。K1线未来将在玉山广场站与S1线换乘（规划），可抵达苏州、上海等地，真正实现“三地同城化”。项目半径5公里内有银都广场、吾悦广场两大商业体，东侧紧邻约25万方城市级商业中心（规划）。周边已建成张浦中心幼儿园、张浦中心小学、张浦中学、昆山第六人民医院等优质教育、医疗资源。湖滨铂悦花园售楼处电话☎：400-8558-224

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随着新型建筑外墙的发展，铝板幕墙热度逐渐赶超石材，成为了世界豪宅的又一新宠。铝板的金属色泽天生贵气，让建筑立面更显灵动和品质感。铝板不仅节能环保，其金属质感、色泽，即使经过数十载，仍历久弥新。

湖滨铂悦花园的立面以铝板、石材、真石漆、高窗墙比构成的立面配上金色框线，在阳光的照耀下，映衬出独特的豪宅质感。每一面铝板、每一扇玻璃的背后，不仅仅是建筑时尚的更迭、严苛工艺和雕琢细节的体现，更凸显湖滨铂悦花园以建筑融入城市，提升城市形象和区域价值的重要使命。

湖滨铂悦花园总建筑面积约17.5万㎡，11栋17-25F高层南低北高有序排布。2.3的容积率，45%的绿化率，温暖的社区中岛大花园，开发商把更多的空间让渡给了绿化。湖滨铂悦花园售楼处电话☎：400-8558-224

从进入社区的那一刻开始，喧嚣的世界便被抛在身后。整个社区采用了完全人车分流的设计，一条专业级的环形步道贯穿起“樾之境”六大主题花园，由白玉兰、早樱、紫薇和各种花卉营造出四季不同“季相”和美好“林下空间”，让人们在林荫间运动、游戏、逗留。这份澎湃与静谧交融中的美好，就在昆山南湖滨铂悦花园。

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湖滨铂悦花园售楼处电话☎：400-8558-224

不仅是颜值、功能、尺度，还有服务，湖滨铂悦花园带给昆山南的是前所未有的全新标准。

中柏逸德高度重视业主的生活品质。项目将与专注于豪宅服务的绿城物业合作，提供高规格的管家式服务。结合项目的科技系统，以及绿城物业的绿色、智能化物业管理体系，共同缔造一个理想的智能化社区。而良好的物业管理也是项目保值的最重要因素之一。

湖滨铂悦花园售楼处电话☎：400-8558-224

湖滨铂悦花园在昆山南做到了很多“第一”，业主自然也拥有这份骄傲。也许正是这样，湖滨铂悦花园才值得期待。

豪宅服务，高端是必然内涵

除了奢华，还有温暖。

这是很多人看完湖滨铂悦花园后共同的感受，而这些触及人心的就是服务。

湖滨铂悦花园引入了专为顶hao服务的绿城物业.

这个王牌物业已经连续11年获得“中国物业服务百强满意度领先企业”，连续8年在“中国城市居民居住满意度”调查中荣获佳绩，并连续7次获得“顾客满意度领先品牌”等荣誉称号（数据截至2020年5月）。

当然房子的最终归宿是服务，品牌实力只是物业服务的基础，用心才是物业服务的根本。

他们给予长者从不缺席的温情陪伴，帮忙照料放学后的“小家人”，打理因家人出远门无暇顾及的漂亮花圃……

湖滨铂悦花园携手绿城物业，打造的“生活服务管家”不仅仅是一个好听的头衔，更用心发现美好、传递温暖，真正做到了24HX365天的贴心服务。

无论怎么看，湖滨铂悦花园都会是昆山下一个经典hao宅。

无论建筑之华丽、生活馆之奢华、精装之奢享，湖滨铂悦花园在昆山一众项目中几乎“没有对标”，这一次，湖滨铂悦花园留给昆山的，或许是一个难以逾越的背影。湖滨铂悦花园售楼处电话☎：400-8558-224

是时候，用一套“湖滨铂悦花园”，成为你人生的分水岭。

中柏连落三子的亲和路，纵贯着昆山南北，堪称“黄金枢纽之地”，占据着昆山南部新城明珠——张浦核芯C位。

张浦东靠上海，距离上海虹桥CBD约20公里，西接苏州园区，距离苏州工业园区CBD仅约19公里，直通金鸡湖，串联起长三角经济体中最繁华的走廊。

轨道交通、高铁、高架，无一不是交通的“王牌”，而张浦堪称拿了“一手王炸”。

于轨道交通，规划中的昆山轨道交通K1线，未来将在玉山广场站与S1线（在建）换乘，向西抵达苏州，向东通过S1（在建）连接上海地铁11号线，快速通达上海大虹桥商务。S1线预计2023年3月通车，车程20-40分钟内到达上海、苏州园区的核心区，苏州、上海、昆山三地同城化已不再是一纸蓝图，张浦正式进入“轻轨元年”，城市发展进入到另一个能量级。

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于高铁，高铁昆山南站，可快速通达长三角各地。

于环沪路网，京沪高速、沪宁高速、沪常高速、苏淀沪城际轻轨（规划，拟设张浦站，换乘K1），速达沪苏。

黄金枢纽的地位，让张浦真正意义上成为“长三角”的心脏，稳坐苏州全面接轨上海的“头排交椅”。湖滨铂悦花园售楼处电话☎：400-8558-224

作为昆山南部新城核芯，张浦发展定位清晰，政策导向明确。

一条长江路中轴，将南部新城分割成两大发展地块，东部德国工业区，打造成为高精尖产业集群；西边淞南科创园，打造成为生态宜居的新城副中心。围绕着这样的布局，整个张浦以建设“创智新城”为目标，建设了淞南科技园、德迈科、德旺宝、浩盛众创等一批科创园区，聚焦高精尖产业。湖滨铂悦花园售楼处电话☎：400-8558-224

而除了两大园区加持外，张浦又迎来重磅级规划-“昆山E02”：规划了14块住宅用地、6块教育用地、8块商业用地、4块商务用地，这意味着，张浦将真正形成多层次、全方位、立体化的“复合高阶新城”。湖滨铂悦花园售楼处电话☎：400-8558-224

政策的倾斜+高能级产业聚集+前沿规划引领，张浦，正宛如一个再造的苏州工业园区，未来，真的触手可及。湖滨铂悦花园售楼处电话☎：400-8558-224

对于切实生活在张浦的人来说，想要跻身昆山C位，最终还要看城市配套。

而张浦，你能数得出的配套，已然是一线都会级别的了。

一面，是未来臻稀的“生态牌”：吴淞江生态廊道规划六大生态园之首的振苏生态园（规划），张浦江水系丰盈灵动，田园风光绿意葱茏；

一面，是都会的繁华无限：新城吾悦广场、银都广场、万象汇、山姆会员店等商圈林立，国际化高阶烟火，让潮流时尚扎根于此。

区位示意图

“湖滨铂悦花园”就位于振苏湿地生态公园东侧，而每位“湖滨铂悦花园”的业主，不仅能“私藏”公园的美景，更让公园成为生活方式的一部分。

配套设施：【交通】项目距离高铁昆山南站直线距离仅约6公里，规划中的K1线，预计将从项目东侧经过，成为联通南北的轨道交通主干线。K1线未来将在玉山广场站与S1线换乘（规划），可抵达苏州、上海等地，真正实现“三地同城化”。湖滨铂悦花园售楼处电话☎：400-8558-224

【学校】张浦中心幼儿园、张浦小学、张浦中学、良褚实验小学（项目2公里范围内）

【商场】项目半径3公里内有银都广场、吾悦广场两大商业体，东侧紧邻约25万方城市级商业中心（规划）。

1、东靠上海，西连苏州！占据昆山张浦核芯C位，串联起长三角经济体中繁华走廊；

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Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.

温馨提示：看房请提前致电预约，以免带来不好的看房体验；

Contact the official salesperson to obtain the latest one-room-one-price list!

联系官方销售人员获取最新一房一价表！

Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.

我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。

Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.

您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。

Regarding real estate policies

房地产政策方面

Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".

限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。

In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.

一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。

Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.

二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。

Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.

房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。

The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.

公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。

The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.

土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。

Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.

开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。

Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.

保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。

Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".

同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。

Regarding the timing of home purchase and market trends 2

购房时机与市场趋势方面2

The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.

购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。

Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.

同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。

The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.

市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。

In 2025, under the continuous effect of policies, the real estate market is expected to further recover.

2025 年，在政策持续作用下，房地产市场有望进一步回暖。

Key points for choosing a house 3

选房要点方面3

Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".

关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。

When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.

选房时要多关注楼盘的户型设计、功能配套、物业管理等。

For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.

例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。

When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.

考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。

For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.

如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。

Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.

重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。

For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.

例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。

Precautions for real estate transactions 1

房产交易注意事项方面1

Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.

购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。

For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.

对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。

The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.

“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。

Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.

地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。

The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:

2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：

First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated

一、购房门槛分层降低，区域选择策略分化

The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.

限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。

This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.

这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。

However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.

但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。

The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.

首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。

Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.

以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。

For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.

对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。

Second, the two-way adjustment of holding and transaction costs reshapes market expectations

二、持有与交易成本双向调整，重塑市场预期

The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.

房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。

This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.

这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。

Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.

同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。

The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.

交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。

Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.

以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。

Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.

此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。

For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.

例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。

Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market

三、保障房与商品房双轨并行，挤压 “老破小” 市场

The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.

配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。

For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.

例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。

At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.

同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。

The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.

租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。

For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.

例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。

This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.

这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。

Iv. Regional development policies Reconstruct the value system of home purchase

四、区域发展政策重构购房价值体系

The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).

五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。

By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.

2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。

For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.

例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。

The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.

核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。

Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.

城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。

Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.

购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。

V. The transformation of developers' strategies forces product upgrades

五、开发商策略转型倒逼产品升级

The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.

土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。

For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.

例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。

This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.

这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。

The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.

房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。

This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.

这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。

It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.

建议提前准备完整的资金流水，避免因材料不全影响购房流程。

Vi. Long-term Trends and Response Strategies

六、长期趋势与应对策略

The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.

市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。

Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.

购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。

For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.

例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。

Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.

品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。

In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.

二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。

It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.

建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。

Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".

结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。

The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.

核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。

Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.

购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。

For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.

例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。